The AVA utility token, developed by the AVA Foundation, embodies the concept of customer loyalty programs using blockchain technology to extend the applications of loyalty programs beyond that which can be achieved with traditional models. Primarily, AVA functions as the key to accessing the AVA Smart Program, a web3 loyalty program that provides use cases to end users, such as loyalty rewards, discounts, gated access benefits, AVA bonuses and more. The token is also used as a payment alternative for purchasing goods and services on partner platforms and as a governance tool for the AVA community.