GIFTO is a decentralized virtual gift-giving protocol that incentivizes content entrepreneurship and realizes cash for global users. Virtual gift giving is an extremely effective way for content creators to cash in, and in 2017, Uplive, AIG''s live streaming platform, generated over $100 million in revenue through virtual gifts.GIFTO plans to bring the gift giving model used for live streaming to global content platforms, including YouTube, Instagram and Snapchat